The most important Festival of the performing arts in Barcelona presents a new logo and a new campaign to celebrate the beginning of a new emotional latitude journey.
The most important Festival of the performing arts in Barcelona presents a new logo and a new campaign to celebrate the beginning of a new emotional latitude journey.
The artistic proposal of the new GREC director, Cesc Casadesus, invites us to an exciting four-year journey around the world in search of new cultures and emotions. To present this first stage with a stopover in the Mediterranean, we turned the spectators into migratory birds, looking for an iconic and simple image to articulate the entire campaign.
